About Merit Mana
Small Business Tools That Actually Work—for Real People Like You
At Merit Mana, we believe every business owner deserves access to tools that make planning easier, decisions smarter, and growth possible—without spending thousands on consultants.
Whether you're a neurodiverse entrepreneur (like our founder), a first-time business owner, or just tired of guesswork, we’re here to help you get the most out of your business—one report at a time.
About the Founder
Hi, I’m Dan Dale—founder of Merit Mana, business consultant, store owner, and proud dyslexic.
For years, I knew how to grow a business, spot great ideas, and help others succeed—but I struggled to put those ideas on paper. Writing business plans, loan applications, or growth strategies was overwhelming.
Like many neurodiverse entrepreneurs, I found that traditional tools and advice didn’t work for me. I needed something smarter, simpler, and more flexible.
So I built Merit Mana.
Why We Exist
Merit Mana gives you access to
We built Merit Mana for small business owners like us — because traditional tools don’t work for everyone.
What “Merit Mana” Means
Merit stands for performance and results.
Mana reflects trust, respect, and personal integrity.
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Together, they represent what we stand for:
Honest business tools. Practical help. No fluff.
Our Promise
We don’t promise overnight success.
But we do promise reports that actually help—at a price you can afford—with free revisions, helpful insights, and zero jargon.
Our Services
1
Business Valuations
At Merit Mana, our mission is to empower businesses to grow and increase their value. Start with our Free Value Estimator for a quick snapshot of your business's worth. For a detailed analysis, our Comprehensive Valuation service offers a thorough, verified assessment, perfect for strategic planning and growth. We're here to provide the insights you need to succeed.
3
Coaching and Business Planning
At Merit Mana, we craft personalized business plans designed to help you achieve your goals, whether you're working independently or with one of our expert business advisors. Our coaching and strategic planning services provide the guidance and actionable steps you need to drive growth, overcome challenges, and lead your business to success.
Alexa Young
"Working with Merit Mana, we focused on enhancing our day spa’s customer experience and introduced a new membership program that increased our repeat customer rate by 10% in just 90 days. The personalized treatments and luxurious ambiance upgrades have been a hit with our clients. The feedback has been overwhelmingly positive, and our client loyalty has never been stronger.
Morgan James
"Since working with Merit Mana, our auto repair shop has seen a significant boost in customer satisfaction and loyalty. By focusing on enhancing the overall customer experience, we've not only improved our communication and service quality but also saw a 15% increase in profits within just 90 days. The upgrades to our waiting area and the introduction of real-time updates for customers have truly set us apart from our competitors. We’re thrilled with the results and the positive feedback from our customers!"
Lisa Driver
"Merit Mana helped us turn our bakery’s profitability around in a matter of weeks. Through strategic supplier negotiations, menu optimization, and waste reduction, we improved our profit margins by 5% in just 90 days. The changes were practical and easy to implement, and we’ve seen a noticeable difference in our bottom line. Our customers are loving the new menu, and we’re thrilled with the sustainability of our operations."